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Trigger 3

Problem: How to market a start up?   Learning objectives: The importance of networking H ow to pitch your start-up to investors  Important marketing tools and how to use them   Keywords: Social media Pitching  Networking  Marketing  Investors Start-up The importance of networking  It can help you start your own business, as well as climb the career ladder. It's a long-term investment, and you can build long lasting friendships. (Access MBA, 2017.) It is almost always free, if you go to the right events, you'll find great like-minded people who you can learn from and work with. Networking leads to future business opportunities for everyone involved, which can help you expand your knowledge about the industry or just give you motivation to go further. Networking helps you form and maintain a strong contact base. You will learn important things form the people that has the experience and get in contact with inve...
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Trigger 2

Problem: The role of business in solving social problems Learning Objectives: How a company should choose which social problems to address? The ways companies profit from solving social issues? Examples of companies successfully solving social issues? Keywords: Profit, social responsibility, fair trade, shared value How a company should choose which social problems to address? Something that is in your area of business. Maybe try to find something that affects your community.  The ways companies profit from solving social issues? If a company would invest in the health and wellbeing of their employees, the same employees wouldn't be as sick resulting in less sick days as well as making the employees more proactive. When a company makes environmentally sustainable choices, they benefit from it with good press release. (Global Citizen, 2018.) Energy efficiency, poverty reduction and access to healthcare, are profitable, since they offer business opportu...
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Trigger 1

Problem:  Steps of starting a business Learning Objectives: How to maintain finances? Choosing a business format and pros and cons? How to make a good business idea? Why to become an entrepreneur? Keywords: Business idea finance Swot analyses  Business plan Start up Motivation Angel investor Investment How to maintain finances? Bookkeeping. Credit card merchant account. Online payment services ( Stephenson, J. 2018.) Choosing a business format and pros and cons? Sole proprietorship: Headed by one person; pros, it’s the easiest to start up, no costs to create the business, and net business losses can be deducted from your personal taxes Cons; you are personally liable for debts and other liabilities as the owner, and you pay personal income taxes on your business’s net profits General partnership: owned and operated by two or more individuals. In the general partnerships, all partners manage the business and assume responsib...
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